Trade Promotion Management: a Müller Case Study
Jennifer Millard
By Jennifer Millard
Blog

AgilityWorks and Müller are pleased to announce the release of our  new video - Trade Promotion Management: a Müller Case Study.

Müller Dairy is a multinational producer of dairy products, covering a number of popular yogurt brands, including Müllerlight, Müllerice and Müller Corner. Müller is currently run by Theo Müller who took over the family business in 1970 and since then has helped the company expand greatly, currently employing around 6,000 people across the UK and Ireland. AgilityWorks was selected by Müller to define and deliver a Commercial Management IT Roadmap providing Trade Promotion Management and Commercial Forecasting solutions.

“The AgilityWorks approach fully engaged the Business and allowed senior stakeholders to sponsor the key initiatives that are increasingly critical to our business success.” Seb Jones, Supply Chain Director, Müller Dairy (UK). Check out our latest video to find out more about the Müller project, or read our case study:

For more information, please contact enquiries@agilityworks.co.uk


Jennifer Millard
By Jennifer Millard

Jennifer is AgilityWorks' resident Growth Hacker, working tirelessly with each business unit to bring you the latest and greatest technology and software innovations on the market. In her free time Jennifer is a keen cyclist, although she seems to spend more time falling off the bike than riding it.

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